Igniting Creative Energy or I.C.E. is a student challenge in which school children develop creative ideas which educate and excite people about the environment.
Maddie Reichman is the grand prize winner on the middle school level. Her clever idea was to distribute air-fresheners and blankets designed to discourage people from idling their cars unnecessarily. She formed what she called the P.E.A.C.E. team, which stands for ‘Protecting Everyone and Our Cool Earth.’
The winner of the elementary school level grand prize was Olivia Horne. Olivia produced a video in which she explained how to protect the environment by changing how they package and eat their school lunches. She designed a reusable lunch bag, which she features in her video, and describes how ordinary lunches waste plastic bags and bottles.